Motorola Mobility gets downgraded. (Or How's that Android-only strategy working out for ya?)

Motorola was at one time a big Microsoft partner, making one of the "slimmest" Windows Mobile devices back in the hey day. Then, surprisingly, they backed completely away from MS, going steady with Google. To refresh, dorsum in February of this year, Christy Wyatt, corporate vice president of software and services product management for Motorola, was boasting near their Android-only approach and criticised Windows Phone seven:

"I don't envision united states using Microsoft. I would never say never but it'southward non something we're entertaining now". Going farther, she brags "We're the merely vendor who is 100 percentage Android".

Reason? "We would like an opportunity to create unique value and we don't feel we could with a closed platform", referring of course to the Windows Telephone restrictions on modifying the Bone. Plainly, Android was a panacea, allowing the company to flourish and dominate the marketplace, especially with their cozy Verizon relationship under the marketing gimmick of 'Droid.

And so nearly 5 months passed and whoops, Motorola is dorsum in a slump having their stock driblet 38%. From the Dow Jones Newswire:

"Motorola Mobility'due south share of the Google Android-powered smartphone market has plunged as Samsung, LG and Sony Ericsson have gotten up to speed, BMO says, and more competition is on the way from depression-terminate players similar China's Huawei.

"MMI had an "early mover" advantage with its release of the Droid in 2009, but its Android share slid to 14% in 1Q from 33% a year before, analysts say. BMO sees MMI, the leader in the Android race in early on 2022, coming in fifth in 2Q."

As a result, BMO is now downgrading Motorola Mobility "...to under perform, cuts EPS targets for this yr and next and lowers price target to $19 from $26". Ouch.

Anyone remember the RAZR and what happened with that winning strategy? Plain Motorola doesn't. It'due south clear that the Android marketplace is completely flooded with like devices, is cut throat and is harder and harder for companies to differentiate their products. Combined with Motorola's one-trick pony attempts at innovation, this was bound to happen. While calculation Windows Telephone to their portfolio might not completely plough them effectually, nosotros would remember it might help a smidge.

Come on Moto, do the right matter. Phone call up Microsoft and make a deal to make some Windows Phones--maybe fifty-fifty throwing out a new, unique design (the Motorola Q and Q9 were pretty awesome). You make good keyboards and have great speakers, so lets assistance each other out. Y'all're not Nokia, but you're bully either. Friends?

Source: MarketBeat (WSJ)

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Source: https://www.windowscentral.com/motorola-mobility-gets-downgraded-or-hows-android-only-strategy-working-out-ya

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